Luado

The responsible & simple way to get things done around your home

Getting help with practical tasks in homes and gardens can be both time-consuming and complex. That's why we made the digital platform Luado; a real-time platform that conveys practical jobs – quick, safe and responsible. Just pick at task, choose a time and select your certified, preferred helper. The service includes a back end system for the helpers to register their available schedules.

ServicesUX / UI Design, Identity, CTO
AgencyDayTwo
Websitehttps://www.luado.no

Optimizing the booking process

The identity is vibrant and modern. The use of clear signal colors combined with the use of white gives a modern, professional look but at the same time gets across that Luado is something new and fresh. Imagery is mainly focused on showing actual Luado helpers. And most of the time in action. After all, the platform is just a platform. It is the luado helpers who are Luado.

The logotype includes letter elements from the language the name Luado originates from; Esperanto. Fun fact: The "roof" on top of the "A" symbolizes your home and the line underneith the "O" symbolizes the helper. The helper in the logotype has also been lifted to be used as a standalone, easy recognizable symbol.

UI has been developed in iterations through extensive user testing, A/B testing and various ongoing adjustments and improvements. Last version includes color coding of helper categories because of the introduction of professional services to the platform. The booking process is step-based with a always updated "shopping cart" sticky on the top. Everything to make it as simple and quick as possible to book help, when and where you need it.