Sverre Stabel
Product, Design & AI
I work across product strategy, design and technology. From early, unclear problems to products that ship and get used.
I’m a product leader, designer and founder with 20+ years across product, design and technology.
I’ve founded and co-founded companies, led product and design teams, and designed complex products. That includes DayTwo, Luado and Planr, and several years at Spacemaker AI / Autodesk.
Today I’m building Planr, using AI-assisted development to move from idea to working product faster.
Across product, design and technology.
Product & Strategy
Product vision, discovery, problem framing, positioning and prioritisation. Finding the right problem and deciding what should be built.
Design & Experience
Hands-on product design for complex products and workflows. Interaction, systems thinking, prototyping and AI-native experiences.
Build & Lead
From early ideas to shipped software. Leading teams and using AI-assisted development to shorten the distance between thinking and making.
A short, honest list.
Founding companies, leading teams, and staying close to the product. DayTwo, Luado and Planr sit alongside Spacemaker and Autodesk.
Identified the opportunity, defined the product, designed and built it. Introduced AI capabilities, launched it, and got it into use by sports organisations. Product, design, technology and go-to-market.
Led visual product design and the design system in Forma, working with teams inside a global product organisation.
Product design for complex, AI-powered professional software. Early-stage to scale-up, then through Autodesk's acquisition in 2020.
Consumer two-sided marketplace. Responsible across product experience, design and technology, including technology choices and working with the development team.
Co-founded the company. Design and technology leadership.
Visual design, branding, digital products and creative technology.
A short selection of products I’ve led, designed and built.
Founding work, AI-native product design, and a consumer marketplace I built as co-founder and CTO.
Planr
A SaaS platform for coaches and sports clubs. I identified the opportunity, defined the product, designed and built it, introduced AI tools, and launched it into real use. Session planning, calendars, scheduling and collaboration.
handball.planr.team ↗
Spacemaker AI / Autodesk Forma
Product design for the analysis experience in Spacemaker AI / Autodesk Forma. Complex, AI-assisted tools for architects and urban planning, from startup through acquisition and into a global product organisation.
autodesk.com/products/forma ↗
Luado
A consumer two-sided marketplace for household services. As co-founder, designer and CTO I owned the product experience, design and technology, including technology choices and working with the development team.
luado.no ↗Older case studies from 2005 to 2019, covering identity, UI design and concept work, still live on the previous version of this site.
Small, senior and hands-on.
I start with the real problem, shape a direction, and build enough to learn from reality. Product thinking and shipping in the same loop.
Understand
Find the real problem, the context around it, and whether it is worth solving.
Shape
Turn ambiguity into product direction, hypotheses and experiences people can react to.
Build
Prototype and build enough to make the idea real, often with AI-assisted development.
Learn
Ship, observe real behaviour, and use what you see to decide what comes next.
I fix the work between your systems.
Patch is what I’m building for that gap. It starts from real, broken workflows.
See how Patch worksHave something you’re building? Let’s talk.
The fastest way to reach me is by email. I usually reply within a day or two.