Currently building Planr

Sverre Stabel

Product Designer & Builder

Designing and building digital products, apps and web experiences.

About

I’m a Norwegian product designer and founder with 20+ years of experience designing digital products.

Previously Senior Principal Designer and Senior Design Manager at Spacemaker AI / Autodesk.

Currently building Planr, a SaaS platform for coaches and sports clubs, while helping selected companies design and build products faster using AI-assisted workflows.

What I Do

A small, focused practice across design, product and web.

01

Product Design

UX/UI, product strategy, design systems, prototyping and user experience.

UXUIDesign SystemsPrototyping
02

Web & Apps

Next.js, React, SaaS products, responsive experiences and frontend systems.

Next.jsReactSaaSFrontend
03

Product Development

Rapid prototyping and product workflows using tools like Cursor and AI-assisted development.

CursorAI WorkflowsRapid Prototyping
Selected Work

A few things I’m building and shipping right now.

Less is more. A short selection of current and past product work.

Planr platform exercise library with handball drills and a session plan in the side panel
01SaaS · In progress

Planr Platform

A SaaS platform for coaches and sports clubs including session planning, AI tools, calendars, scheduling and collaboration.

handball.planr.team
Product DesignSaaSNext.jsAI
Planr marketing website hero with mobile and desktop product screenshots
02Marketing site

Planr Website

A marketing website for Planr, designed and built end-to-end. Product-led storytelling, restrained motion and a typography-first composition that holds together from mobile to desktop.

planr.team
WebMotionStorytelling
Three Spacemaker / Autodesk Forma analysis views showing 3D urban planning with daylight, wind and microclimate overlays
03Product Design · 2019 — 2025

Spacemaker AI / Autodesk Forma

Product design work on the analysis experience in Spacemaker AI / Autodesk Forma, focused on AI-assisted analysis tools for architects and urban planning.

autodesk.com/products/forma
Product DesignAIArchitectureUrban Planning
How I Work

Small, senior and hands-on.

I work closely with founders and teams to move quickly from idea to prototype and production. I combine product thinking, design and frontend development in one workflow, often using AI-assisted tooling to iterate faster.

01Step 1

Idea & framing

Starting close to founders to frame the real product question. Not a brief, not a deliverable list.

02Step 2

Design & prototype

Moving fast from sketches to interactive prototypes, designing in the browser with AI-assisted tooling.

03Step 3

Ship & iterate

Production frontend and product iteration. Small loops, real users, real feedback, fewer meetings.

Experience

A short, honest list.

Planr2025 —
Founder & Product · SaaS for coaches and sports clubs.
Autodesk2023 — 2025
Senior Design Manager · Design lead for visual product design and the design system in Forma.
Spacemaker AI2019 — 2023
Senior Principal Designer · Led visual product experience design for the AI analysis tools.
Earlier2005 — 2019
10+ years across visual design, branding, digital products and creative technology.
Available — selectively

Currently available for selected work.

Available for selected freelance, consulting and fractional product work.

  • Product design
  • MVPs
  • AI products
  • SaaS products
  • Frontend collaboration
  • Product strategy
Contact

Have something you’re building? Let’s talk.

The fastest way to reach me is by email. I usually reply within a day or two.